Testimonial of Marketing & Communication Director Greater China

2020 has been a challenging year marked by COVID-19 and other factors. 

Yet it has also shown the resilience of our associates with an early restart of our operations and the supply of essential parts of the economy, such as hospitals, infrastructure and various manufacturing sectors.

Throughout the year, we’ve strengthened our customer-centric strategy.

Marketing associates have placed customers at the heart of all activity more than ever.

We’ve gathered their feedback through a broad NPS across all our divisions, and acknowledged their perspective, painpoints and delights to provide them with a superior experience along their omnichannel journey.

Our team has also efficiently addressed customers’ needs, implementing digital training sessions early in the year and revamping small scale physical events when it became safe and necessary.

For 2021 and the year of the OX, we commit to a seamless and personalized customer experience.

Leveraging data and digitalization, our marketing ecosystem and communities will evolve towards more integrated, tailored and optimized interactions. 

We will also continue strengthening bonds with our stakeholders as we provide valuable content, events, trainings and support, and enhance transparency and follow up for the great service customers deserve.

I wish to all our stakeholders a great 2021 full of Oxportunities, enriched experiences and cooperations!

Pierre Buxeda

Marketing & Communication Director, Greater China